Welcome to my professional portfolio. Find a concise overview of my corporate roles, highlighting my expertise in marketing, technology, and innovative solutions. Discover the impact I've made in each position.
Adriana led a team of analysts in building an advanced Marketing Mix Modeling (MMM) Model using AI/ML tool Dataiku. This innovative approach allowed Dollar General / pOpShelf to gauge the effectiveness of media and marketing initiatives in real-time, enhancing decision-making.
Adriana played a strategic role at Good Apple for Dollar General, spearheading the development and implementation of a robust measurement framework across campaigns. This framework intricately tied media outcomes to bottom-line impact, enhancing the effectiveness of marketing efforts.
With a keen eye for detail, Adriana assessed ROI across Dollar General's extensive network of 18,000 brick-and-mortar locations. By uncovering key insights, she guided media allocation strategies across digital channels, maximizing marketing ROI.
Adriana's presentations on Marketing to Rural America provided invaluable insights for Dollar General / pOpShelf's US National marketing efforts. By infusing findings from ROI analysis across their US footprint, she ensured targeted and impactful marketing initiatives.
Adriana showcases her proficiency in market research, driving insights for clients like Merck Pharmaceuticals.
Adriana's exceptional ability to communicate complex ideas effectively ensures that insights are conveyed clearly and persuasively.
With a focus on emerging technologies and forward-thinking strategies, Adriana delivers actionable insights that empower brand marketing teams.
Adriana has led initiatives such as reimagining patient service in pharmacy settings, showcasing her ability to provide innovative solutions tailored to client needs.
With strategic acumen, Adriana delivered strategic insights through meticulous weekly, monthly, quarterly, and annual performance presentations, offering stakeholders a clear understanding of marketing effectiveness.
Adriana took the lead at Alkermes in crafting a comprehensive measurement framework to assess the digital media performance of the drug Aristada, ensuring accurate evaluation of marketing efforts.
Adriana orchestrated the seamless integration of iQVIA to measure the bottom-line impact of Aristada's digital campaigns, enabling precise data analysis for actionable insights.
Leveraging her expertise, Adriana performed customer segmentation, providing regular and in-depth insights into healthcare professional (HCP), patient, and caregiver behavior to drive targeted marketing strategies.
Adriana plays a crucial role as part of the award-winning Genius 3D Mammography campaign team for over 5 years.
Adriana drives the success of the campaign by managing paid search marketing efforts, achieving the lowest CPA in email acquisition.
Transitioning into an analytics role, Adriana revolutionizes data management by introducing the first online dashboard, replacing error-prone Excel spreadsheets.
Adriana effectively communicates campaign performance and insights to stakeholders, utilizing her strong presentation skills to convey complex data.
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